Marketing for companies ready for the next phase of growth.

Strategy and execution across brand, content, search, paid media, social, public relations, and real-world marketing — whether you're building a marketing function from scratch or scaling one you already have.

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What I do

Strategy, execution, or both. I work with companies that need a marketing function built from the ground up and with teams that already have one and want to do more.

Brand and positioningWhat you stand for and how to communicate it.
Audience and buyer insightWho you're trying to reach and how to reach them.
ContentArticles, guides, and thought leadership that rank and get read.
Search marketingSEO, local search, and AI search (AEO and GEO).
Paid mediaPerformance campaigns and top-of-funnel awareness.
Social mediaOrganic, paid, and influencer marketing.
Public relationsEarned media, communications, and crisis support.
Real-world marketingEvents, direct mail, billboards, signage, and local sponsorships.
AI workflowsWorkflows that let a small team operate like a larger one.

Who I work with

I focus on established businesses in industries where marketing hasn't traditionally been a priority — companies that have grown on referrals and reputation and are ready to compete on more. I also work with tech, DTC, and B2B companies on the same core problems: brand, content, search, paid media, and the operations behind them.

Industrial services, trades, and field services — gas detection, HVAC, electrical, construction
Energy and natural resources — mining, oil and gas, renewables
Real estate — developers, brokerages, property management
Healthcare and financial services
Government and public sector
Regional and multi-location businesses
Technology, SaaS, and B2B
Direct-to-consumer, retail, and consumer brands

About

Mike Aynsley, founder of 2nd Growth Marketing

I've spent 15 years in marketing leadership at high-growth technology companies. Nine of those were at Hootsuite, where I started as an editor and ended as VP of Growth, managing a $14M budget. The inbound engine my teams built there now drives more than 95% of the company's new revenue.

I've taught digital marketing at BrainStation and consulted for real estate developers, healthcare brands, junior mining companies, industrial services businesses, and direct-to-consumer brands. I currently lead brand, content, public relations, events, and search strategy at a North American software company.

2nd Growth Marketing is based in B.C. and works with clients across North America and other English-speaking markets.

Get in touch

Tell me a bit about your company and what you're trying to figure out. I'll get back within two business days.